Verizon:

Verizon was known as a phone company. And decidedly not known as a leader in digital technology. A position cable companies were rapidly staking their claim to.

The goal?
Remake Verizon as an entertainment company. Position them as the alternative to cable.

Verizon’s capital expenditure for running fiber-optic lines straight to millions of homes is presently at $24 billion. McGarry Bowen already had the Verizon broad-band account, but not the fiber-optic portion, then called the “FiOS” project which represented Verizon’s future.

So my partner, Max Jerome, and I led a proactive pitch and won. This became a $120 million market spend. To our chagrin, Verizon consolidated all of their account at McCann NY several months after we had won the FiOS pitch. The following is the presentation that won the business.

Verizon:

Verizon was known as a phone company. And decidedly not known as a leader in digital technology. A position cable companies were rapidly staking their claim to.

The goal?
Remake Verizon as an entertainment company. Position them as the alternative to cable.

Verizon’s capital expenditure for running fiber-optic lines straight to millions of homes is presently at $24 billion. McGarry Bowen already had the Verizon broad-band account, but not the fiber-optic portion, then called the “FiOS” project which represented Verizon’s future.

So my partner, Max Jerome, and I led a proactive pitch and won. This became a $120 million market spend. To our chagrin, Verizon consolidated all of their account at McCann NY several months after we had won the FiOS pitch. The following is the presentation that won the business.

Verizon TV Download
Verizon TV Sports
Verizon TV Download
Verizon TV Sports
FIOSTV Highlights
FIOS Internet
FIOSTV Highlights
FIOS Internet